Page Views — visitor loads a particular page on a site. The total traffic ad unit receives — it not necessary ads are served on each page, we might have no suitable campaign.
Impressions — Indicates the number of times that the Ad unit is received by the user, according to the analytics made exclusively by the Native Reel. The unit initiated but not necessary played (due to technical restriction).
Plays — is the number of times when the video advertisement played during for more than five (in some cases ten) continuous seconds.
Clicks — is a user-initiated action on an ad element, usually causing an HTTP 302 redirect to another web location. This transfers the user from a publisher site to an advertiser site. Additionally, Internet-based search activity or shopping activity can lead to click-through transactions on search results or other content sites that display ad impressions. This can similarly result in redirects to other web locations, such as an advertiser site.
Click Ratio (CTR) — ”click-through rate” — is the percentage of users who clicked an ad relative to the total number of users who exposed to the ad. CTR calculated as clicks divided by impressions.
Bounces — the number of times when the site visitor closes by video advertising unit not wishing to exposed to the ad. Bounce rate is the percentage of a total number of bounces to the total number of impressions.
Bounce rate — the percentage of bounces to the total number of impressions.
Impression Rate (Fill Rate) — the percentage of impressions to the total number of traffic (Page Views).
Play Rate — the percentage of page visitors who actually begin watching an advertisement.
vCPM - Viewable cost per thousand. A pricing model in which our advertiser pays based on the cost of 1,000 viewable impressions, calculated as
vCPM = Total Cost / Total Viewable Impressions x 1000.
A viewable impression refers to an occasion to view an advertisement for more than five seconds.
Revenue — this is the fees payable by Nativereel to the Publishers.